LYNX assisted Mediaposte Hit Mail

LYNX assisted Mediaposte Hit Mail in connection with the acquisition of the remaining 40% stake in Advanced Ideas Studio, the company operating under the Ideologiq brand, as a result of which Mediaposte Hit Mail became the sole shareholder of the company.

The transaction represents a natural continuation of Mediaposte Hit Mail’s strategic investment in Ideologiq. LYNX also advised Mediaposte Hit Mail in 2022 on its initial acquisition of a 60% controlling stake in the company, which marked the beginning of the partnership between Mediaposte Hit Mail and Ideologiq’s founders.

LYNX assisted Mediaposte Hit Mail throughout the transaction, including in relation to its structuring, the negotiation of the transaction documents, as well as signing and closing.

Mediaposte Hit Mail is one of the leading direct and data marketing groups in Romania, providing integrated services across direct marketing, logistics, consumer promotions, loyalty programmes and digital solutions. The company is part of the French La Poste group and has developed a significant presence in Romania and the wider region.

The acquisition marks the next stage in the development of Ideologiq within Mediaposte Hit Mail and further consolidates the group’s digital capabilities and regional offering. Having advised Mediaposte Hit Mail on both the initial investment in 2022 and the acquisition of the remaining stake, LYNX is pleased to have supported the client throughout the key stages of its investment in Ideologiq.